Research Question: To what extent, is indigenous language revitalization possible in Ecuador?

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The research question above came from frustrations I've experienced, at a market in Salasaca, Ecuador. Walking around booths, I find myself lost from my cousin when looking for bracelets and as I ask for directions, I came across various people who only spoke to me in Quechua. In my previous visits to my country, I've always felt involved, encompassed by aromas of my culture, included and at peace, yet, at that moment I felt like a foreigner. I couldn't help but feel that I've neglected a part of me I shouldn't ignore. I am mestizo, mixed Indigenous and White yet why haven't I acknowledged my ancestral roots, my indigenous background, my Ecuador...why don't I know Quechua?